Modeling & Analytics

At SEERC we have a separate division that performs analysis on already available data and processes to specific business objectives, applying modeling for prediction of business processes when needed.

With the years we have accumulated a great amount of knowledge about the market and the industries. Sometimes we know more about a certain market and its processes than some of the companies in the particular industry. And more - we know how to find the information about the industry quickly and cost effectively.

Today we offer the expertise of a wide range of analysis specialists with background in production, services, telecommunications, finance, FMCG, real estate, etc. with the support of data processing experts, charters and coders.

When to use Modeling and Analytics?

• When you have a data base of customers (to perform segmentation or develop patterns of market behavior)
• When you need to get an overview of the market and your competitors – Market and Competitive Intelligence
• When you have marketing research information from past studies and not enough usage of this information – make cross checks on profiles of users/non-users; adjust your target; find the substitution products of your product; check competitors image evolvement over time and look for market opportunities; segment users by their strength of relationship with your brand, etc.
• Apply modeling on relationship between sales, advertising expenditures, trial or conversion ratio or forecast sales volumes
• Or in many other cases when you have available data and need to get an actionable information out of it.

Some examples of the projects that we did:

·         full set of competitive companies profiles,

·         compilation of databases of high potential prospect partners in 14 countries,

·         assessments of the real estate market,

·         NPS data processing, charting and analysis - 20 countries x 34 product categories,

·         Processing, charting and analysis of a multi-country brand health study,

·         Market shares analysis, etc.

 

SEERC Analytics is a preferred supplier of Philips International.

“The projects that we do together with SEERC are of a strategic importance at a global level. A large part of the analysis prepared by SEERC is being used by our BOM when making important investment decisions.
We are extremely glad of our cooperation with SEERC. All our requests and requirements for additional analysis are being answered immediately. The team is very professional and manages to complete in very short terms projects of a high level of difficulty.
Philips International cooperates with over 40 companies in the field of Market Research but I am confident that SEERC is a Top 3 company at a global level in terms of quality and value added”.           
Vesselin Nedkov, Head of Market Intelligence, Royal Philips Electronics