80 % of companies believe they deliver a superior customer experience, but only 8 % of their customers agree.

 

It was great having you all on our SEERC Academy sessions in the spring (especially those of you who did join all the sessions).

As before, SEERC Academy is open every Friday from 9 to 12:00.

In the autumn we will start with the topic that provoked most of your interest - “Is your company customer-focused?” aiming to show and provoke your discussions on customer loyalty and satisfaction practices, NPS, creating customer-centric environments.

 

If you’re a marketing person, there’s one big question that you should be asking yourself:

           

“What can we give people that will make them feel good when they tell others...thus making them want to tell others?! What can we do that’s so buzz-worthy that they cannot possibly keep it to themselves?”

 

Word of mouth marketing is relevant and needed today more than ever before. It can substantially help companies address many of the major challenges currently facing marketers:

Low consumer trust

Tightened budgets for marketing

Needing to Differentiate in a commoditized, highly competitive environment

 

NPS Metric - “Delivering profitable growth by creating promoters”

 

 

October 9 – NPS for financial and investment services

October 16 – NPS for retail

October 23 – NPS for B2B

If you don’t fall into any of these groups, choose what you like.

 

October 30 – Best practices at Product and Concept Test

November 6 - How to Organize a Consumer Day

November 13 – Mystery shopping in detail

November 20 – Ethnographic Projects – the Real Life Situations

 

 

Start: 9:00 a.m.

Probably finish at noon (12:00).

 

 

For those who haven’t heard about SEERC Academy – it is a Friday morning meeting of marketing, management and BD people. It includes a presentation, a discussion and own company cases. These sessions are open to all who wish to join and are free of charge. Just call or e-mail to sign for a chosen date as we try to keep the groups of not more than 10 people at a time.

 

As before, SEERC Academy is open every Friday from 9 to 12:00.

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SEERC Academy Feedback - 30.04.2009

After the first 3 months of SEERC Academy, or, in other words, Friday training sessions at our office, we have collected the opinions of our partners who joined and are glad to have received only positive recommendations for the trainings.

Over 40 marketing executives have been part of SEERC Academy for these 3 months. Some of them joined for only one topic, others went through all the topics that we offered.

In order to develop the list of topics, we are open to your suggestions. Some of the new topics to follow are:

-    Best practices at Product & Concept Test
-    Ethnographic Projects – Real Life Situations
-    News from the NPS Conference “Embracing Customer Experience in a Challenging Market” - 3-6 June, London
-    How to Organize a Consumer Day

For any suggestions on other topics, call us or mail at seerc@seerc.bg