Communication Evaluation

Effective brand and image communication is necessary in order to build successful brands. SEERC can help in optimizing this effectiveness in order to get the brand proposition heard in a busy marketplace with the right media mix.
Advertising and Communication Research:

• Test and measure responses to actual and potential advertising and other communications to ensure you the intended message has the greatest effect in light of competition
• Determine which characteristics build brand equity
• Track a consumer awareness, brand attitudes and perceptions

Research methodologies include both qualitative and quantitative research in order to understand consumer reactions, evaluate the impact of the advertising on image and consumer toward the brand, and check the relevance of the message as well as pre-testing and post-measuring campaigns over time.
We are aware that advertising pre-tests are usually planned for yesterday and respect this fact. So that the client does not have to miss deadlines we made the logistics for express pre-tests that take 1 week from commissioning to report with analysis and recommendations.