Quantitative Solutions

Quantitative research measures a market and quantifies that measurement with data. Typically, quantitative information relates to market size, market share, penetration, and market growth rates. However, it can also be used to measure consumer attitudes, satisfaction, commitment and a vast range of numerical data that can be used by marketers over time. In the ever-changing markets of South East Europe, the marketing professional must systematically manage marketing strategy with strong quantitative information to ensure success. SEERC's customized, solution-based survey research provides cutting-edge quantitative results to keep ahead of the competition.

Applications

You can leverage SEERC's expertise across a broad array of research solutions, including:

• Advertising Testing
• Brand Tracking
• Concept Testing
• Product/New Product Testing
• Package Testing
• Pricing Studies
• Corporate Image Evaluation
• Customer Satisfaction Measurement
• Mystery Shopping Measurement
• Market Segmentation
• Usage & Attitudes Surveys

Developed locally and internationally, these solutions combine strong methodology with the flexibility to be customized to specific markets.

Insights for Effective Strategies...
Effective marketing strategy requires sound research and experience to translate information into applied intelligence. SEERC at its very core embodies data, insights, and actionable information for marketing professionals. Our experience enables us to integrate research findings within a marketing context to ensure insightful, actionable recommendations at every stage. SEERC's innovative research and certified nationwide fieldwork is combined with the most advanced statistical and quantitative analysis. Our analysis and insight is clear and highlights the solution, not numbers.
 
Data Collection

Quality research depends on quality fieldwork and data processing. SEERC maintains stringent controls in selecting, briefing, and monitoring our interviewers. Indeed, SEERC is the first company in the region to certify interviewers and supervisors with its proprietary training program to ensure that all information gathered is accurate and exceeds your quality expectations.
SEERC maintains a South East Europe-wide field department, managed from its Sofia office. Our carefully selected and trained interviewers are placed into separate teams that handle:

• Recruitment
• Face-to-Face Interviews
• Telephone Surveys
• Central Location Tests
• In-Home Visits
• Mystery Shopping Campaigns
• Online Measurements
• Executive Business-to-Business Interviewing

As a measure of our commitment to quality in the industry, SEERC subscribes to the European Society for Opinion and Marketing Research's (ESOMAR) quality standards and business principles.