U&A Studies

Usage & Attitudes studies investigate all aspects of the relationship between consumers and a specific product, service or market. They provide the basic foundations for many marketing activities by revealing a full understanding of the market into which a product or service will be, or is already being sold. It is only by understanding the consumers' needs and what they are doing and why, that you can deliver the right products and services to them in the right place at the right time.
Usage & attitude studies can provide you with:

• Market description and evaluation
• General overview of the market to enable you to identify problems and find solutions for them
• Segmentation of the market according to particular types of use or particular user groups enabling the identification of gaps in the market
• Determination of the most important purchasing elements for each brand or product
• Brands image positioning in a competitive context

The qualitative stage focuses on usage and purchasing habits as well as attitudes to specific brands. The quantitative stage measures the usage and habits, understands purchasing behavior and measures brand awareness.